Evaluation of Digital Branding Strategy at CV Pandawa: Insights from SWOT, 7P's Marketing, AIDA, and Balanced Scorecard
Keywords:
7P's Marketing, AIDA Framework, Balanced Scorecard, CV Pandawa, Digital Branding, SWOT AnalysisAbstract
This study explores the digital branding efforts of CV Pandawa, a company specializing in branding optimization and digital marketing services. Using SWOT analysis, 7P's Marketing, the AIDA framework, and the Balanced Scorecard approach, this research reveals both strengths and areas for improvement. CV Pandawa demonstrates strong social media engagement and consistent content but faces challenges such as slow website performance and inadequate portfolio presentation. Additionally, irregular updates on social media and limited website content reduce overall effectiveness. While the company excels in product and promotion strategies, internal processes require improvement. The AIDA analysis highlights success in attracting attention and interest but requires better strategies to drive consumer action. The Balanced Scorecard evaluation emphasizes the need for improvements in internal workflows and organizational learning. Based on these findings, strategic recommendations are provided to enhance CV Pandawa’s digital branding efforts.
References
Anisah, R. L., Dhatu, F. S., Rizqy Pratama, M., & Wardani, H. P. (2023). Analisis Strategi Pemasaran UMKM Pada Usaha “Twentyone Cake.” Neraca Manajemen, Ekonomi, 2(3), 1–8.
Indrayani, R., & Rashied, F. A. (2023). Pengukuran Kinerja UMKM Menggunakan Balanced Score Card. Prosiding CORISINDO 2023, 367–372. https://stmikpontianak.org/ojs/index.php/corisindo/article/view/245%0Ahttps://stmikpontianak.org/ojs/index.php/corisindo/article/download/245/89
Lubis, R. (2024). Digital marketing strategy and utilization of SWOT analysis to increase agatis brand sales as a brand new stationery. Https://Enrichment.Iocspublisher.Org/Index.Php/Enrichment/Article/View/1189. https://doi.org/10.35335/enrichment.v12i6.1189
Natalia Trisandi Seuk, Z. W. (2023). IMPELMENTASI AIDA PADA PELATIHAN DAN PENDAMPINGAN DIGITAL MARKETING PADA UMKM Natalia. JCS, 13(1), 104–116.
Nurhaliza, S., Zahara, Z., Parani, S. B. D., & Farid. (2023). IMPLEMENTASI MARKETING MIX 7P DALAM MENGINTERPRETASIKAN STRATEGI PEMASARAN PADA USAHA OUT OF THE BOX. Https://Journal.Alshobar.or.Id/Index.Php/Bridging/Article/View/171.
Putri sindi, P. (2024). Transformasi Digital UMKM: Pelatihan dan Pendampingan Digital Marketing Berbasis AIDA Pada UMKM Kabupaten Kulon Progo. https://doi.org/10.55338/jpkmn.v6i1.1.4904
Setiawan, D. (2021). TEORI & PRAKTIK MULTIMEDIA BISNIS.
Setiawan, D., & Lenawati, M. (2020). Peran Dan Strategi Perguruan Tinggi Dalam Menghadapi Era Society 5.0. Research : Journal of Computer, 3(1), 1–7.
Sutrisno, S., Supartono, S., HS, S., Hadayanti, D., & Bahar, A. (2023). REBRANDING MSME PRODUCTS AS A VISUAL IDENTITY IN INCREASING BRAND AWARENESS THROUGH SWOT ANALYSIS. Https://Ejournal.Seaninstitute.or.Id/Index.Php/Ekonomi/Article/View/1365.
Wiratha, A., Kemalasari, N., & Lubis, M. Z. M. (2023). Sistem Pengendalian Manajemen dalam Upaya Meningkatkan Kinerja Perusahaan dengan Metode Balance Scorecard. Jurnal Informatika Ekonomi Bisnis, 5, 469–474. https://doi.org/10.37034/infeb.v5i2.560
